TouchPoints: A Market Research App for Capturing User Behavior and Media Usage
TouchPoints is an Android market research application designed to capture participants' behavior and media usage. The app asks users to complete survey questions every half hour for seven days to collect usage information. When connected to the internet, the answers and usage information are sent securely to a remote server for analysis.
One unique feature of TouchPoints is its use of Accessibility services. With active consent from the user, the app can analyze application and web usage on the device as part of an opt-in market research panel. The app's focus on media usage and behavior provides valuable insights for researchers and businesses alike.
Overall, TouchPoints is a useful tool for those looking to conduct market research and gather insights into user behavior and media usage. The app's use of Accessibility services ensures that the data collected is accurate and comprehensive, making it a reliable source of information for researchers and businesses.
